About us

Business Focus

Our distribution network is predominantly focussed in the main stream market and route trade market throughout Australia and New Zealand. Our company is also associated with an aggressive merchandising team and each products line is being monitored constantly at store level. We deal in all kinds of confectioneries, snack food and other grocery items.

Our proven experience made us specialists in the line of confectionery and snack food products. Our terms of agreements with imported products from the suppliers are based on sole agency. We go by certain cardinal principles as far as our import policy is concerned. It’s our commitment to keep our suppliers satisfied and continue our long-term business relationship. We also provide our suppliers with new ideas and concepts for developing new and innovative products under SRS brands (Sweetmans and Snack World,) for quality assurance. Most of our suppliers are very compatible with vision of opportunities together with consolidation and strategy behind.

Marketing Policy

SRS have a very strong targeted marketing strategy with exceptional depth promoting through Television, Radio and Print media.

Committed to understanding their consumer base, SRS focus their sugar confectionary marketing via children’s magazines such as K-zone and Total girl, while SRS healthy fruit snacks and low fat multi pack rice products are promoted strongly and directly to schools nationally via FOCIS magazine.

Grocery magazines provide a wide demographic to ensure total awareness of SRS products available to the consumer via there regular grocery shop. This extensive market is also supported with targeted promotions through Television and Radio campaigns.

SRS pride themselves on understanding their consumer base and thus providing marketing policies that support and encourage continual awareness and strong growth.

Quality for SRS

SRS has upheld the policy of quality to be followed by quantity because we firmly believe that quality is never an accident, it is always the result of high intention, sincere efforts, intellegent direction and skillful execution. It represents the wise choice of many alternatives.

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